Why You Should Educate and Train Your Non-Technical Personnel
By: David Hoffman, Director of the AIM Institute
Before we get too far along, we need to define what we mean by non-technical personnel. For the purpose of this article, we will define them as those who have not had some level of formal education, training, or experience in engineering, designing, or manufacturing of plastic parts or injection molds. In most companies, that leaves your sales and marketing teams, but could also include various other roles/job titles depending on their specific function within your organization.
